washington edu 4 pillars digital transformation

The four pillars of distinctive customer journeys

Image Courtesy: Washington University   “This article was originally published in McKinsey & Company (http://www.mckinsey.com/), and is reprinted with permission. This article may not be reproduced in whole or part without including the name of this author and an acknowledgment of the fact the article was originally published in McKinsey & Company (http://www.mckinsey.com/). Any other…

mobile purchase behavior with technology at marketing partners llc

Mobile Purchase Behavior

  In the overview of this series, we discussed at a very high level how a mobile marketing strategy could assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile devices to assist them in the consumer buying…