stop hiding behind your brand

UNLESS YOU ARE A SEX OFFENDER OR THE REPO MAN, DON’T HIDE BEHIND YOUR COMPANY BRAND

In my first book, C.O.M.P.A.S.S. Points, The Cultivation of Moral Principles and Success Strategies, written in 1998, I spoke at length about the character of leadership. I stated then and it is just as relevant today, that it is the responsibility of leadership when anything fails to produce the expected results. When customer experiences falter, it is leadership’s fault, not the hourly employee that wasn’t trained and monitored properly. Every phase of management succeeds or fails due to leadership or the lack thereof.

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your marketing agency does not guarantee results

Your Agency’s Performance Isn’t Attracting Ideal Clients Because They Don’t Guarantee it!

Your Agency’s Performance Isn’t Attracting Ideal Clients Because They Don’t Guarantee it! Most agencies are still struggling with how to define their own inbound marketing strategy, so how can they actually be helping your business? Here’s another question that keeps coming up in the circles where I find myself.  Why don’t marketing agencies guarantee their…

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