As a marketer, it is your job to build a team that is connected, responsive, and responsible. No one said this is an easy task because if it were easy, everyone would be a marketing multi-millionaire.
You may think you should aim for the 20%, and if you get lucky, a 5%’er might fit into your customer base. What I am recommending you target 2% of the 20%, that upper tier of the upper segment of the market.
They not only have the money, but they also have the ability to spend without too much worry about their savings, investments, or retirement funds. In fact, if they are in the Boomer class, they want active lifestyles and have no interest in retiring. They’re spending their retirement so they can “live the good life.”
Winning and winning big requires more than performance. It takes an attitude of when the challenges become more oppressive, the higher level of mental strength is employed. The proper Mindset, combined with skills, talent, training, and trust in one’s abilities with the will to win, typically carries those winners through uncertainty and challenge.