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Optimizing AdWords with Google Analytics: Google Best Practices

This article originally appeared in Google Adwords (https://google.com/adwords) and is reprinted here as a courtesy to members. Optimizing AdWords with Google Analytics: Google Best Practices   Pull Google Analytics metrics into AdWords for deeper insights NEXT: ANALYZE ADWORDS PERFORMANCE IN GOOGLE ANALYTICS You’ll get high-performance insights into your ads and your website when you integrate…

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A Guide to Bid Adjustments

A Guide to Bid Adjustments: Google Best Practices Manage your bid adjustments for efficiency   Your system for bid management will need to be applied to your campaigns. Make regular, informed optimizations when managing your bid adjustments. Plan to use campaign-level adjustments. Save ad group modifiers for any significant performance differences within your campaigns. Campaign-level…

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Test with Confidence in AdWords

Test with Confidence in AdWords: Google Best Practices Official guide to drafts and experiments in AdWords. Testing in AdWords lets you understand whether proposed changes to your account will help you reach your business goals. Campaign drafts and experiments are a particularly powerful way to test. This guide outlines the steps to successful testing in…

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Drive Sales with Gmail Ads

Drive Sales with Gmail Ads: Google Best Practices This article first appeared on Google in their best practices email series. Official Guide to Gmail Ads. Gmail ads let you reach people in places where they spend a lot of time — their inboxes. From targeting to creatives, learn how to drive the best possible performance…