How Successful Attorneys Attract Better Clients

Typical Legal Marketing Firms don’t know direct response marketing, so they’ll tell you that “you have to impress people with your expertise!”  They’ll sell you on an idea of overhauling your entire site to make it more attractive, better graphics, better font usage, and more backlinks.  Most of that is total B.S.

your marketing agency does not guarantee results

Your Agency’s Performance Isn’t Attracting Ideal Clients Because They Don’t Guarantee it!

Your Agency’s Performance Isn’t Attracting Ideal Clients Because They Don’t Guarantee it! Most agencies are still struggling with how to define their own inbound marketing strategy, so how can they actually be helping your business? Here’s another question that keeps coming up in the circles where I find myself.  Why don’t marketing agencies guarantee their…

get the message, media and market right and you win

Your Agency’s Performance Isn’t Attracting Ideal Clients Because YOU Don’t Guarantee it!

Your Agency’s Performance Isn’t Attracting Ideal Clients Because YOU Don’t Guarantee it!   Most agencies are still struggling with how to define their own inbound marketing strategy, so how can they actually be helping your business?  That’s the question that keeps coming up in the circles where I find myself.  Why don’t marketing agencies guarantee…

washington edu 4 pillars digital transformation

The four pillars of distinctive customer journeys

Image Courtesy: Washington University   “This article was originally published in McKinsey & Company (http://www.mckinsey.com/), and is reprinted with permission. This article may not be reproduced in whole or part without including the name of this author and an acknowledgment of the fact the article was originally published in McKinsey & Company (http://www.mckinsey.com/). Any other…