Big Data makes better decisions

Big Data

Big data, lately that’s all I hear when someone speaks about small business marketing return on investment.  To make it work for you, data has to be understandable, and actionable.  Yet only 45% of small businesses utilize data that they already have on hand.  According to the same study of marketing analytics, more than 50%…

How Do You Deal With Competition?

How Do You Deal With Competition? This article first appeared on Alignable, social media site (https://alignable.com) as a question for discussion.  It is shared here as a means of spreading the word that competition is a good thing, not something to be feared.   There’s been a lot of great information already shared about your…