Big Data makes better decisions

Big Data

Big data, lately that’s all I hear when someone speaks about small business marketing return on investment.  To make it work for you, data has to be understandable, and actionable.  Yet only 45% of small businesses utilize data that they already have on hand.  According to the same study of marketing analytics, more than 50%…

business planning takes SWOT analysis, dedication and taking it easy

When it Comes to Planning, Easy Does it

This article first appeared on the KLC Group website.   #Change It Right! When it Comes to Planning, Easy Does it Everyone knows the importance of planning, yet few take the time to devote sufficient time to it. However, this time of year lends to time between the Christmas Holiday and New Year’s Eve. The…