You may think you should aim for the 20%, and if you get lucky, a 5%’er might fit into your customer base.  What I am recommending you target 2% of the 20%, that upper tier of the upper segment of the market.
They not only have the money, but they also have the ability to spend without too much worry about their savings, investments, or retirement funds.  In fact, if they are in the Boomer class, they want active lifestyles and have no interest in retiring. They’re spending their retirement so they can “live the good life.”

business planning takes SWOT analysis, dedication and taking it easy

When it Comes to Planning, Easy Does it

This article first appeared on the KLC Group website.   #Change It Right! When it Comes to Planning, Easy Does it Everyone knows the importance of planning, yet few take the time to devote sufficient time to it. However, this time of year lends to time between the Christmas Holiday and New Year’s Eve. The…