Dear Small Business Owner: If you haven’t noticed, competition is fierce. It’s not your fault that you are a small business struggling to grow. After all, you work hard in your business every day. Long hours, tight margins and simply not enough customers make for sleepless nights. It’s a typical small business dilemma. It’s not…
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In the overview of this series, we discussed at a very high level how a mobile marketing strategy could assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile devices to assist them in the consumer buying…
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Eyes On Mobile is proud to reprint this great article from Hibu’s own Matt Anderson, CDO at Hibu In The Spotlight: The Mobile Gap: Why U.S. SMBs Are Missing Out on $1 Trillion in 2014 By Matt Anderson, Chief Digital Officer, hibu What if I told you that small and medium-sized US businesses would…
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………….The big guys already have I had an opportunity to speak with a few local small businesses while traveling last weekend. We talked about digital technology, specifically NFC tags, iBeacons, and WiFi. I was rather taken aback with what I heard. The trip home provided two days of deep thought on what is missing…
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After all, a search is how businesses get found. Local search comes in several forms and is wholly dependent upon the person looking for a business. The better the search engine optimization is geared to local search, the higher the likelihood of being chosen. Today’s local search can vary from social media, reviews,…
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This happens every day to the tune of about 300 people; every day, all year long. Doctors are killing patients that is. That’s correct; you might meet your fate at the hands of your physician. She/he won’t kill you intentionally, it would be an unfortunate attempt at healing you. Sure, doctors mean well;…
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We’ve all seen them; they’re everywhere you turn. Free WiFi signs appear in nearly every café, bistro, coffee house, restaurant; you name it. I even found free WiFi in the local supermarket. Mind you, it’s not your everyday store, it’s a super-supermarket. They have a char-grill in the meat department for in-store dining,…
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Are Your Virtual Storefront Windows Clean? While searching online for a new restaurant I had heard quite a lot about, I found some negative reviews mixed within a cluster of four and five-star reviews on Yelp and Zomato (recently purchased UrbanSpoon), it made me think that they were like dirty smudges on a…
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