………….The big guys already have I had an opportunity to speak with a few local small businesses while traveling last weekend. We talked about digital technology, specifically NFC tags, iBeacons, and WiFi. I was rather taken aback with what I heard. The trip home provided two days of deep thought on what is missing…
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After all, a search is how businesses get found. Local search comes in several forms and is wholly dependent upon the person looking for a business. The better the search engine optimization is geared to local search, the higher the likelihood of being chosen. Today’s local search can vary from social media, reviews,…
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This happens every day to the tune of about 300 people; every day, all year long. Doctors are killing patients that is. That’s correct; you might meet your fate at the hands of your physician. She/he won’t kill you intentionally, it would be an unfortunate attempt at healing you. Sure, doctors mean well;…
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We’ve all seen them; they’re everywhere you turn. Free WiFi signs appear in nearly every café, bistro, coffee house, restaurant; you name it. I even found free WiFi in the local supermarket. Mind you, it’s not your everyday store, it’s a super-supermarket. They have a char-grill in the meat department for in-store dining,…
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Are Your Virtual Storefront Windows Clean? While searching online for a new restaurant I had heard quite a lot about, I found some negative reviews mixed within a cluster of four and five-star reviews on Yelp and Zomato (recently purchased UrbanSpoon), it made me think that they were like dirty smudges on a…
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Somewhat like a proverbial cat, your brand has multiple lives, maybe as many as 9. You’ll see what I mean in a moment. If I could impress upon you just one thing, oh entrepreneurs and business owners, it would be this: make your brand the center of your universe. It can give up…
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