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Create Effective Display Ads

Create Effective Display Ads: Google Best Practices Official Guide to Display Ads and Messaging. Three of the most important elements of a display ad are the message, image and design. This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement. To learn how to create an…

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Optimizing AdWords with Google Analytics: Google Best Practices

This article originally appeared in Google Adwords (https://google.com/adwords) and is reprinted here as a courtesy to members. Optimizing AdWords with Google Analytics: Google Best Practices   Pull Google Analytics metrics into AdWords for deeper insights NEXT: ANALYZE ADWORDS PERFORMANCE IN GOOGLE ANALYTICS You’ll get high-performance insights into your ads and your website when you integrate…

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A Guide to Bid Adjustments

A Guide to Bid Adjustments: Google Best Practices Manage your bid adjustments for efficiency   Your system for bid management will need to be applied to your campaigns. Make regular, informed optimizations when managing your bid adjustments. Plan to use campaign-level adjustments. Save ad group modifiers for any significant performance differences within your campaigns. Campaign-level…

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