Big data, lately that’s all I hear when someone speaks about small business marketing return on investment. To make it work for you, data has to be understandable, and actionable. Yet only 45% of small businesses utilize data that they already have on hand. According to the same study of marketing analytics, more than 50% of small businesses believe they are critical to the success of their enterprise. That’s like double-speak in a way. There’s an interesting infographic you can access by clicking on this link.
Data is everywhere, and small businesses are awash with it. If a company has operated for more than a year, they already have a wealth of valuable data in their accounting folders. It’s a matter of accessing and utilizing it. But don’t let me take you down the rosy path of enlightenment just yet. We’ve got to discuss how even the smallest of small businesses, the solopreneur, can get into the data game and learn how to improve their fledgling operations.