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There are a number of reasons for an engagement with an executive coach: succession planning for a retiring CEO, executive training, and development for upward progression, communications coaching, the board of director transitions, communications coaching, etc. While some companies openly work on their leadership skill sets, others are resisting the inevitable change that is required.
Use other methods to test things that campaign drafts and experiments don’t cover.
Why: Drafts and experiments aren’t an option for everything that’s worth testing, such as non-last click attribution and certain automated strategies.
What it boils down to is this: Go where your ideal customers are already going. If they are on social media, then by all means market to them on their chosen social sites.