Typical Legal Marketing Firms don’t know direct response marketing, so they’ll tell you that “you have to impress people with your expertise!” They’ll sell you on an idea of overhauling your entire site to make it more attractive, better graphics, better font usage, and more backlinks. Most of that is total B.S.
You may think you should aim for the 20%, and if you get lucky, a 5%’er might fit into your customer base. What I am recommending you target 2% of the 20%, that upper tier of the upper segment of the market.
They not only have the money, but they also have the ability to spend without too much worry about their savings, investments, or retirement funds. In fact, if they are in the Boomer class, they want active lifestyles and have no interest in retiring. They’re spending their retirement so they can “live the good life.”
Whether you achieve overnight success is doubtful, even though many celebrities and successful entrepreneurs are considered “overnight success stories.” It often takes years and years of hard work before being “discovered” or finally hitting it big.
Winning and winning big requires more than performance. It takes an attitude of when the challenges become more oppressive, the higher level of mental strength is employed. The proper Mindset, combined with skills, talent, training, and trust in one’s abilities with the will to win, typically carries those winners through uncertainty and challenge.